Privacy policy

Last updated: August 5, 2026

The Muse Diary ("we", "us", or "our") operates this online store and website, including all related content, features, products, services, and customer support.

This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, use our services, make a purchase, or communicate with us.

The Muse Diary uses Shopify to provide our online store services. Shopify enables us to operate our store, process payments, manage orders, and provide a secure shopping experience.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When you visit or use our services, we may collect the following categories of personal information:

Information you provide directly

This may include:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment information
  • Order details
  • Information provided when contacting customer support

Information collected automatically

When you visit our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Website usage information
  • Pages visited and interactions with our website
  • Cookies and similar technologies

Information from third parties

We may receive information from service providers that help us operate our business, including:

  • Shopify
  • Payment providers
  • Shipping providers
  • Analytics providers
  • Marketing providers

How We Use Your Personal Information

We use your personal information for the following purposes:

Providing our services

We use your information to:

  • Process and fulfill orders
  • Process payments
  • Arrange shipping
  • Handle returns and refunds
  • Provide customer support
  • Manage transactions

Improving our services

We may use information to:

  • Improve our website and services
  • Understand customer preferences
  • Improve our products and customer experience

Marketing and advertising

Where permitted by law and where applicable, we may use your information to:

  • Send marketing communications
  • Inform you about products, offers, and updates
  • Provide relevant advertising

You can unsubscribe from marketing communications at any time.

Security and fraud prevention

We may use information to:

  • Protect our customers
  • Prevent fraud
  • Maintain website security
  • Detect unauthorized activity

Legal obligations

We may process personal information to:

  • Comply with applicable laws
  • Meet accounting and tax requirements
  • Respond to lawful requests from authorities

Legal Basis for Processing Personal Information

Under the General Data Protection Regulation (GDPR), we process personal information based on the following legal grounds:

Contract:
We process information necessary to complete purchases, process payments, arrange delivery, handle returns, and provide customer service.

Legal obligation:
We process information to comply with legal requirements, including accounting and tax obligations.

Legitimate interests:
We process information to improve our services, protect our business, maintain security, and prevent fraud.

Consent:
Where you have given consent, such as for certain marketing communications or non-essential cookies.

How We Share Personal Information

We may share personal information with trusted third parties that help us operate our business.

These may include:

  • Shopify (our ecommerce platform)
  • Payment providers
  • Shipping and delivery providers
  • Analytics providers
  • Marketing providers
  • Technology and security providers

These providers only process personal information necessary to provide their services.

We do not sell your personal information.

Shopify

Our store is hosted by Shopify.

Shopify processes personal information to provide and improve its services, including hosting, payment processing, security, and store functionality.

For more information about how Shopify handles personal information, please visit:

https://www.shopify.com/legal/privacy

Cookies

We use cookies and similar technologies to:

  • Make our website function properly
  • Remember customer preferences
  • Improve website performance
  • Analyze website traffic
  • Support marketing and advertising activities where applicable

You can manage or disable cookies through your browser settings.

Please note that disabling cookies may affect certain functions of the website.

Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have rights regarding your personal information.

These rights may include:

  • Right to access: Request a copy of your personal information.
  • Right to correction: Request correction of inaccurate information.
  • Right to deletion: Request deletion of your personal information where applicable.
  • Right to restriction: Request restriction of processing.
  • Right to object: Object to certain processing activities.
  • Right to data portability: Request your personal information in a usable format.

To exercise your rights, contact us:

Email:
themusediaryshop@gmail.com

We may need to verify your identity before processing your request.

Data Retention

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

We may retain information when required by law, including accounting and tax requirements, or when necessary to resolve disputes and enforce agreements.

International Data Transfers

Some of our service providers, including Shopify and other technology providers, may process personal information outside the European Economic Area.

Where required, appropriate safeguards are used to protect personal information in accordance with applicable data protection laws.

Children's Privacy

Our services are not intended for children.

We do not knowingly collect personal information from children without appropriate parental or guardian consent.

If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Complaints

If you believe we have not handled your personal information correctly, please contact us first:

Email:
themusediaryshop@gmail.com

You also have the right to submit a complaint to:

The Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY)

Website:
https://www.imy.se

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.

The updated version will always be published on this page with the latest update date.

Contact

If you have questions about this Privacy Policy or how we process your personal information, please contact us:

Email:
themusediaryshop@gmail.com

For the purposes of applicable data protection laws, The Muse Diary is the data controller responsible for processing your personal information.